More Detailed Email Read Receipts
STEVE SOLER
Can we please get more details for the read receipts for emails?
Right now it just shows how many times an email has been opened, and when you hover over that it will show when it was first opened.
It would be helpful to know how many times it's been opened per recipient and show a history of dates and times opened.
Ciaran Whelan (An Ounce of Light)
The advantage of seeing this is to see how stale the email is getting. For example I sent quotes off to clients, I want to see that it has been opened when it was sent. If the lead has gone cold, the first thing I do is look for activity on my tracking of emails. If they opened it 2 times and it was months ago with no more openings, then I let this go stale with only a prompt email to follow up.
**HOWEVER, if I sent communication that was tracked from the first email and see that it has been opened the first time 6 months ago, then can see it is opened each month, and then opened a few times in the last week, this tells me this is still a very lively lead and is ready to be reeled in. The fish is biting and the lead is HOT!
Knowing how active your lead is from your mail tracking is worth so much money on the table if it is used well.